I work for a large company and have been having major challenges with our marketing folks regarding a new and disruptive product.

I work for a large company and have been having major challenges with our marketing folks regarding a new and disruptive product.  Read Less

Needless to say, i’m on page 6 and can tell you i’m already happy with the purchase!

Needless to say, i’m on page 6 and can tell you i’m already happy with the purchase!  Read Less

The author made a potentially boring topic extremely entertaining.

The author made a potentially boring topic extremely entertaining.  Read Less

Thanks for packaging everything i needed to learn about marketing strategy in one quick read.

Thanks for packaging everything i needed to learn about marketing strategy in one quick read.  Read Less

Definitely a must read for small business owners and people thinking of starting a business.

Definitely a must read for small business owners and people thinking of starting a business.  Read Less

Allan's book is a great intro to marketing and how it works in the real world.

Allan's book is a great intro to marketing and how it works in the real world.  Read Less

I hope my competitors don’t find this book.

I hope my competitors don’t find this book.  Read Less