--product — create a product that is innovative, that breaks all the rules, that changes everything.

--product — create a product that is innovative, that breaks all the rules, that changes everything.  Read Less

She provides an expert perspective that organizes, highlights and articulates the implicit principles of this innovative compan...  Read More

She provides an expert perspective that organizes, highlights and articulates the implicit principles of this innovative company’s workings and success.  Read Less

The "five ps" aren't a brand new concept but what i found interesting what how the author made it relevant - that we're all ent...  Read More

The "five ps" aren't a brand new concept but what i found interesting what how the author made it relevant - that we're all entrepreneurs in one way or another and that these are five simple secrets are what influence success and have the ability to transform one's work, the kind of transformation exemplified by facebook.  Read Less

--purpose — don’t just create a great product, drive a meaningful movement.

--purpose — don’t just create a great product, drive a meaningful movement.  Read Less

I would highly recommend this to book to anyone who believes in running a business with passion and purpose, instead for the money.

I would highly recommend this to book to anyone who believes in running a business with passion and purpose, instead for the money.  Read Less

Breaking down the business secrets that built facebook and comparing them with other real world business case studies from comp...  Read More

Breaking down the business secrets that built facebook and comparing them with other real world business case studies from companies like zappos and apple, ekaterina reveals the essential elements that create success in a way that is usable and able to be recreated.  Read Less

Ekaterina is the global social innovation strategist for intel; writes for mashable, fast company and the huffington post; is o...  Read More

Ekaterina is the global social innovation strategist for intel; writes for mashable, fast company and the huffington post; is on the board of directors of word of mouth marketing association and fitfluential; and has worked with countless technology companies and start-ups.  Read Less

I had bad partnerships due to lack of commitment, difference in reason for doing business, and bad mix of skillsets.

I had bad partnerships due to lack of commitment, difference in reason for doing business, and bad mix of skillsets.  Read Less

And as someone living her own tech success tale (walter is a social media innovator at intel and recognized business and market...  Read More

And as someone living her own tech success tale (walter is a social media innovator at intel and recognized business and marketing thought leader), there is perhaps no one more fitting to have penned this guide.  Read Less