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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Pros & Cons

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pros

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pros

Features with many positive mentions

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Effective Cleaning

Customers are highly satisfied with Tom's Botanically Bright Natural Whitening Toothpaste for its effective cleaning ability. The toothpaste leaves teeth feeling clean and fresh, and many have noticed an improvement in their skin and lips as well. Some customers appreciate the absence of SLS and fluoride, making it a great option for those with sensitivities or preferences against these ingredients.

Natural Flavor

Customers are overwhelmingly positive about the natural peppermint flavor of this fluoride free and SLS free toothpaste, which is subtle yet refreshing, leaving their mouths feeling fresh and clean. Some customers appreciate the product's all-natural ingredients and lack of artificial flavors, sweeteners or dyes.

No Harshness

Customers are overwhelmingly positive about Tom's of Maine Botanically Bright Natural Whitening Toothpaste, praising its lack of harshness, specifically the absence of fluoride and SLS, which many find irritating or problematic for their oral health. The brand's commitment to natural ingredients and vegan formula is also a major selling point for customers who prefer these options.

Mild Mint Taste

Customers have a generally positive opinion on the mild mint taste of Tom's of Maine Botanically Bright Natural Whitening Toothpaste, with some mentioning it is nearly flavorless or subtle but good. A few customers appreciate that it is not overpowering and gentle on their gums. However, a small group of customers mentioned that they found the toothpaste to become watery in their mouths.

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neutral

Frequently mentioned features with split sentiment

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Clear Texture

Customers have mixed opinions on the clear texture of Tom's of Maine Botanically Bright Natural Whitening Toothpaste. While some appreciate its gel-like consistency that is easy to use without making a mess, others prefer it for being fluoride and SLS free, and vegan, but mention that it doesn't have a pasty or gritty texture like regular toothpaste. A small group of customers find the texture similar to what they expect from toothpaste.

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Highlights

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Quality


I like them for their consistent quality, smooth texture, and taste.


Good quality and my wife is happy.


With sensodyne, my mouth didn't feel as clean after brushing and, worst of all, my mouth still felt kind of dry.


The important thing is what it doesn't have and that is toxic fluoride and other chemicals.

Price


Best price is here and not retail stores.


Price is great for a non-toxic like toothpaste.


It is reasonably priced for non-fluoride toothpaste.

Packaging/appearance


The only reason i gave 4 stars is cause i don't like the new packaging.


**note totom's s marketing team - please stop changing the packaging; a lot of autistic people don't like change & even though ...  Read More


Wish they go back to the old packaging.


The old colors n packaging was so much more fun and easy to find in the store where they keep all the tom's of maine toothpaste together.

Competitiveness


I trust the brand more than many others out there and i'm happy to find this toothpaste and like it.


I really found that this toothpaste works better than even sensodyne.


I find it underrated that this product isn't more popular as the efficacy of fluoride free toothpaste seems to be downplayed by...  Read More


The brand i was using went up to almost $10 a tube so i switched to this and i'm happy with tom's.

Overview

  • How are reviewers describing this item?
    free, good, clean and great.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 48.0% of the reviews are reliable.
  • This product had a total of 1,127 reviews as of our last analysis date on Aug 7 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    I’ve been using it for a little over a month and can’t tell the difference between this and my previous big name whitening toothpaste


    Posted by a reviewer on Amazon

    The toothpaste i just received is not white instead it is a clearish 34color34


    Posted by a reviewer on Amazon

    So i called toms and spoke to a helpful customer service person who told me that two ingredients were removed from the product so it is no longer white but a clear color


    Posted by a reviewer on Amazon

    It does a great job at cleaning and freshening the mouth but i do not notice any whitening benefits and i have already finished one tube


    Posted by a reviewer on Amazon

    This toothpaste is actually a gel i generally like to buy the paste kind instead but this stuff works ok


    Posted by a reviewer on Amazon

    There is some grit in it but not as much as in other fluoride free pastes i have tried


    Posted by a reviewer on Amazon

    The taste is ok and i am ok with it its very hard to find a good fluoride free toothpaste these days and one that is not mint i wish they would make more cinnamon flavored toothpaste as the one i used to use all the time was discontinued


    Posted by a reviewer on Amazon

    Not bad but could be more abrasive and use more flavor oil

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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

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