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Pros & Cons
Pros
I love the way it leaves my hair feeling, and how great my hair looks after i’ve done the rest of my daily routine (styling clay and a quick minute with the blow dryer) the formula comes out in a spray but does have a thicker consistency. It's easy to... Read More
This is the most effective no lift toner for this hair color range that i've ever used. It works really well as a toner and helps to rid the yellow tones and leaves a white/silvery finish. The price is reasonable for both the brand and the results and... Read More
The scent is fantastic, just like a salon, and it lingers in your hair for a long time. It is nicely scented and definitely helps comb through my shoulder-length wavy hair. I get compliments on it all the time.
I use it sparingly and it’s working well for me. I love it and will def buy again.
The typical effect is a very white titanium, crisp and color perfect. Giving my hair a nice shimmer instead of weird dull yellow and gray. Works wonders on getting orange brass tones out of highlighted or low lighted hair. Shade of deep purple blue is... Read More
Cons
There isn't enough purple toner and the spray is too fine. Any photos showing a drastic difference are a lie.
Highlights
Quality
Best product i’ve ever used to remove brassiness and tone blonde.
This product does not weigh down my fine texture and definitely neutralize the brassiness from my highlights.
I have the darkest brown hair and starting to get highlights/balayage and it keeps turning this brassy color after a few weeks from salon.
I’ve tried many leave in toners and they are drying and leave hair weighed down and gummy texture due to the heat protection added.
Price
Value for money is fair but the outcome gives it more justice than anything.
Competitiveness
After reading reviews i purchased this hoping it would be better than my l'oreal elvive purple shampoo.
Overview
- How are reviewers describing this item?
purple, blonde, good, dry and brassy. - Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
- Our engine has determined that the review content quality is low.
- Our engine has analyzed and discovered that 62.4% of the reviews are reliable.
- This product had a total of 786 reviews as of our last analysis date on Jul 12 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
After reading reviews i purchased this hoping it would be better than my loreal elvive purple shampoo
Posted by a reviewer on Amazon
It doesnt brighten my blonde or gray hair like my current purple shampoo does and i havent noticed anything spectacular about it making my hair stronger or softer like id hoped
Posted by a reviewer on Amazon
It smells nice though so thats a plus
Posted by a reviewer on Amazon
The picture is just from one use though
Posted by a reviewer on Amazon
Works nicely if you spray on a style cream to hit brassy spots
Posted by a reviewer on Amazon
I am a natural strawberry golden blonde
Posted by a reviewer on Amazon
Every time i bleach or highlight it tends to pull way warmer than i wish my hair would be
Posted by a reviewer on Amazon
Toner doesn’t work on my stubborn hair
Review Count History
Price History
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