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This book is not a simple list of methodology

Posted by a reviewer on Amazon

Although some sections of the book e

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At the end of the book the author presents ten master ideas in the social network study e

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Its a good start specially when doing lit reviews

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What this book clarifies is the “object” of social networking theory

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In the process i stumbled into some materials concerning “structural balance” a social networking concept

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On my first encounter with this material i flippantly and naively concluded that if one had the data to build a graph and then to determine whether it was “balanced” one would already know everything of value that the graphtheoretic model could contain

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It has proved to be especially useful in marketing and other research especially in this the age of facebook and google