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Pros & Cons
Pros
Fred vallaeys is a ppc veteran and automation fanatic. He understands the ppc landscape in a way that few people do. He also has a vision for what ppc will look like in the future.
Highlights
Quality
But fred’s clarion call isn’t just an alarm bell; it’s a practical and actionable outline for digital marketers who want to suc... Read More
With google pushing automation and taking away other means of control, everyone is basically relying on the same tools with the... Read More
I have decades of experience in ppc marketing, but had not kept up with the latest developments in the automation of this field.
Competitiveness
Learn from an industry veteran how to play nice with google ai for the best results—get this book before your competitors do!
The book will teach you how to work with the google ads ai instead of against it to improve upon your results and beat the competition.
I've been a long-time fan of frederick's and loved his first book, digital marketing in an ai world.
Overview
- How are reviewers describing this item?
most, new, practical and best. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 71 reviews as of our last analysis date on Jan 25 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
With google pushing automation and taking away other means of control everyone is basically relying on the same tools with the same basic set of controls – made for the average advertiser
Posted by a reviewer on Amazon
While this is great news for some sophisticated advertisers want to go further
Posted by a reviewer on Amazon
They might want to read this book
Posted by a reviewer on Amazon
There are three things that google has that your company doesnt more engineers more processing power and more data
Posted by a reviewer on Amazon
As he notes this is not a passing fad
Posted by a reviewer on Amazon
Advertisers cannot stick their heads in the sand and hope that google someday reverts to the humandriven ad optimization of the 2010s
Posted by a reviewer on Amazon
Googles automation of the management of google ads has leveled the playing field for advertisers traditional ppc skills that made a difference are now outcompeted by a onesizefitall approach from google
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