It’s easy to apply, processes in 20 mins, and leaves your hair shiny and soft.

It’s easy to apply, processes in 20 mins, and leaves your hair shiny and soft.  Read Less

I recently used this product to darken my hair (cover old highlights and brassy red) and to my surprise it worked excellent!

I recently used this product to darken my hair (cover old highlights and brassy red) and to my surprise it worked excellent!  Read Less

) this will not wear off, it will break your base, and you will not be able to remove it.

) this will not wear off, it will break your base, and you will not be able to remove it.  Read Less

And instead of having to cover my roots constantly (when i was doing double process), it is extremely low maintenance.

And instead of having to cover my roots constantly (when i was doing double process), it is extremely low maintenance.  Read Less

I am happy with this outcome: i went from an expensive, high maintenance color to an inexpensive, low maintenance color that lo...  Read More

I am happy with this outcome: i went from an expensive, high maintenance color to an inexpensive, low maintenance color that looks even better.  Read Less

Wanted to start saving money and not spend $150-$200 every 10 weeks to cover my gray hair and touch up my roots.

Wanted to start saving money and not spend $150-$200 every 10 weeks to cover my gray hair and touch up my roots.  Read Less

Really happy with how it came out and only spent 20 bucks vs 180

Really happy with how it came out and only spent 20 bucks vs 180  Read Less

Darker than i anticipated but still looks great in the natural lighting.

Darker than i anticipated but still looks great in the natural lighting.  Read Less

It’s true to the box but depends on the color your hair is and how healthy it is.

It’s true to the box but depends on the color your hair is and how healthy it is.  Read Less

This product did cover the grays better than any other so-called demi because it is not a true demi.

This product did cover the grays better than any other so-called demi because it is not a true demi.  Read Less

I did a ratio of 2:1 for the colors (2oz of 5n and 1oz of 6g), mixed that with 6oz of 10 developer (since developer to color ra...  Read More

I did a ratio of 2:1 for the colors (2oz of 5n and 1oz of 6g), mixed that with 6oz of 10 developer (since developer to color ratio is also 2:1) and left it on for approximately 20-25min.  Read Less