As a result, features get built that are never used, and desired outcomes are never achieved.

As a result, features get built that are never used, and desired outcomes are never achieved.  Read Less

This is a very good book - a good source to build the front end on.

This is a very good book - a good source to build the front end on.  Read Less

Instead they heap on the features - hoping to shotgun their way to hitting that one aspect customers want.

Instead they heap on the features - hoping to shotgun their way to hitting that one aspect customers want.  Read Less

For years i've seen engineers dismiss market research as "not actionable"; not so with these outcome-driven methods.

For years i've seen engineers dismiss market research as "not actionable"; not so with these outcome-driven methods.  Read Less

This read provided me with a great deal to work with and work on in the future.

This read provided me with a great deal to work with and work on in the future.  Read Less

Once this is done we can then articulate the value created in financial terms and show the difference between cost and benefits.

Once this is done we can then articulate the value created in financial terms and show the difference between cost and benefits.  Read Less

It would have helped me skip through the product cycles to get to a high value offering sooner.

It would have helped me skip through the product cycles to get to a high value offering sooner.  Read Less

He introduces high-level points, unpacks them for you in detail, then summarizes everything at the end.

He introduces high-level points, unpacks them for you in detail, then summarizes everything at the end.  Read Less

Through the many examples given, ulwick lays out how the market research and strategy work should done, how to choose between a...  Read More

Through the many examples given, ulwick lays out how the market research and strategy work should done, how to choose between alternatives and the degree this will impact different industries.  Read Less

Venture capitalists, angels, and almost every serious investor in the world wants to see two things in every venture: 1) custom...  Read More

Venture capitalists, angels, and almost every serious investor in the world wants to see two things in every venture: 1) customers who love the product because it satisfies a burning need, and 2) business models that capture a significant amount of value created.  Read Less

To compare with a different approach, you might consider stephen wunker’s book on jtbd and his jobs roadmap, but you can safely...  Read More

To compare with a different approach, you might consider stephen wunker’s book on jtbd and his jobs roadmap, but you can safely skip ‘jobs-to-be-done the handbook’ by spiek and moesta if you expect it to be a handbook (a job not done).  Read Less

In his books and articles on innovation, clayton christensen mentions the jobs-to-be-done theory, but ulwick turns this theory ...  Read More

In his books and articles on innovation, clayton christensen mentions the jobs-to-be-done theory, but ulwick turns this theory into a science by making the job the customer is trying to get done - not the customer or competition - the focal point of innovation.  Read Less